Gillette CEO and president Gary Coombe is defending the $8 billion write-down Procter & Gamble experienced last quarter related to his brand, saying in a recent interview that it was “worth paying” and that he doesn’t mind alienating some customers.
Gillette experienced a whopping $8 billion write-down during its most recent quarter, the latest setback for the maker of razors and other personal grooming supplies.
The CEO still does not see the attack on manliness as a mistake.
Shaving product manufacturer Gillette received an overwhelmingly negative response to its latest advertisement campaign, which takes a stand against “toxic masculinity.”