Next time you feel like a beer, latest data shows the chances are you’ll reach for a Modelo Especial, as the Mexican product continues to outsell Bud Light after its disastrous partnership with trans influencer Dylan Mulvaney.
Bud Light lost its spot amongst America’s top ten favorite beer brands — just a month after Modelo replaced it as the “King of Beers” due to the public’s backlash against the brand’s partnership with trans activist Dylan Mulvaney.
Even with Anheuser-Busch practically giving beer away for free, sales flopped the week before the July 4th holiday.
Modelo is now the top-selling beer in the U.S. thanks to the boycott of Bud Light.
