Advertising industry leaders from companies like McDonald’s and Colgate-Palmolive have expressed apprehension over Elon Musk and Twitter. Commenting on Musk’s upcoming speech to an influential group of advertisers, one woke McDonald’s executive said, “For many communities, his willingness to leverage success and personal financial resources to further an agenda under the guise of freedom of speech is perpetuating racism resulting [in] direct threats to their communities and a potential for brand safety compromise we should all be concerned about.”