advertising

As Google’s second antitrust trial this year continues, a Boston University economist testified that Google’s stranglehold over the advertising market allows it to charge between 19 and 27 percent higher rates to advertisers than a “competitive market” would allow.

Neal Mohan, the CEO of Google-owned YouTube, testified in federal court on Monday that Google faced ample competition in the ad tech market and laughably claimed the company acts in the best interest of consumers and the ad industry.

26 percent of advertisers are planning to reduce their spending on Elon Musk’s X platform, citing concerns about the platform’s content and trust in the information shared, according to a new global survey.

In a new report that confirms many people’s worst suspicions, a leaked marketing pitch deck suggests major tech companies are using AI software to eavesdrop on users’ conversations through their devices.

Elon Musk’s X, the social media platform formerly known as Twitter, filed a lawsuit on Tuesday against the Global Alliance for Responsible Media (GARM) and several of its member companies, accusing them of violating federal antitrust laws by orchestrating a boycott of advertising on the platform.

Issues continue to compound for the U.S. Chamber of Commerce (USCC) as a hefty donation from former Never Trump Rep. Peter Meijer’s (R-MI) father to the tax-exempt entity during his son’s 2022 primary race — which was received shortly after the entity’s endorsement of the former congressman — comes under scrutiny.

Viewers continue to flee CNN and other networks owned by Warner Bros. Discovery in droves, pushing down advertising revenue in what has become a non-stop free fall for the cable TV industry.

This Sunday, Super Bowl viewers at home will reportedly see far fewer commercials promoting woke politics as advertisers try to avoid alienating consumers who are already being pummeled by record prices in Joe Biden’s economy.

Solo Brands has dumped its CEO after a huge ad campaign for Solo Stove featuring rapper Snoop Dogg failed to bring in sales.

Republican presidential candidate Vivek Ramaswamy is ditching television advertisements in favor of more direct and targeted means to reach voters, including phone calls, text messages, mail, and door-knocking. 

Ohio Gov. Mike DeWine (R) is warning against a radical abortion measure on the ballot in the state as Ohioans begin early voting for an election on November 7.

An influential pro-life organization announced the launch of a television and digital ad campaign aimed at young voters on Tuesday that points to “President Biden’s abortion extremism.”

In the wake of its controversial brand partnership with transgender TikTok “influencer” Dylan Mulvaney, Anheuser-Busch is set to redesign some of its aluminum bottles with camouflage and imagery promoting the Folds of Honor campaign, according to a report.

Gunmaker Hecker & Koch deleted a series tweets siding with Miller Lite’s woke campaign against using sexy women–“bunnies”–in ad campaigns to sell product. 

An organization paid $20 million for two commercials that are set to appear during the Super Bowl, starring none other than Jesus Christ. 

The ad-supported plan, introduced in November, was the least popular Netflix tier during its first month of availability, accounting for just 9 percent of new signups, according to a new study from the analytics firm Antenna, as reported in The Wall Street Journal. Overall, around 0.2 percent of Netflix’s overall subscriber base in the United States is estimated to be on the ad-supported plan.

The commercial features a grandpa who learns how to apply makeup in order to support his transgender grandson.

Netflix unveiled its new, lower-priced plan with commercials just last month and it already is running into trouble, with the left-wing streamer reportedly failing to make viewership targets. As a result, Netflix has found itself in the embarrassing position of giving money back to advertisers.

Paramount Global is reportedly beginning a round of layoffs as well as an executive purge at the highest levels as the advertising market continues to crater, leaving many Hollywood media giants in difficult financial straits.

Hollywood went whole-hog for Joe Biden in 2020, with celebrities, entertainment executives, and network news divisions working overtime to stump for the candidate. Now the industry is feeling the consequences of its actions as advertising revenue is cratering across the board as a result of consumer fears tied to Bidenflation and the prospect of a prolonged recession.

Interpublic Group, also known as IPG, one of the world’s top advertising firms, has advised a pause on Twitter ads, in an early signal of the corporate blacklisting Elon Musk is likely to face if he restores free speech on the platform.

Podcasters are using a new type of ad, embedded in mobile video games, to run up their total listener counts — but analysts are asking questions about whether or not the tactic is deceptive.

A conservative super PAC announced it is spending $5 million in advertisements and voter outreach efforts to support Arizona Republican Blake Masters in his U.S. Senate bid against Sen. Mark Kelly (D-AZ).

Japan’s government recently kicked off a marketing campaign aimed at increasing alcohol sales among younger citizens, aged 20 to 39, in response to record decreases in alcohol tax income in Japan over the past few years, the Hindustan Times reported Friday.

Netflix is betting that a cheaper version of its streaming service with commercials will help save its hide as the company continues to deal with an unprecedented exodus of subscribers. But the Biden recession is throwing another hurdle in the company’s way: a significant slowdown in ad spending that is already hurting other streamers.

Gerber announced Friday that Ann Turner Cook, the original Gerber baby whose face remains the company’s logo, passed away at 95 years old. 

The National Republican Senatorial Committee (NRSC) released two ads in Arizona, in both English and Spanish, targeting vulnerable Democrat Sen. Mark Kelly, who is up for reelection this November.

California Democrat lawmakers are fighting to suppress firearm advertising and marketing, particularly any such advertising and marketing they believe to be directed to minors. 

Vulnerable Democrat Sen. Maggie Hassan’s (D-NH) reelection campaign, worried about facing a strong Republican challenger, announced a $13 million advertising buy for the midterm elections, according to reports.

Chinese state media gloated over the weekend that the Beijing Winter Olympics generated a windfall of profits for domestic sportswear companies – companies which, of course, would have no scruples about using forced labor from the oppressed Uyghur Muslims to create their products.

A new advertising campaign by the New York Times is embracing the transgender community’s ongoing attacks on author J.K. Rowling by spotlighting a subscriber named “Lianna” who would like to see Rowling erased from the Harry Potter canon.

The Chinese Communist Party is waging an increasingly hysterical – and, thanks to its dangerous economic leverage, largely successful – war against Western companies for using Asian models in their advertisements.

Media giants are now feeling the negative effects of the supply chain crisis as it continues to wreak havoc on the U.S. economy, forcing advertisers to cut spending on TV commercials.

The BBC has been revealed to have received hundreds of thousands in ad revenue from Saudi Arabia’s national oil company.

British department store chain John Lewis has dropped its controversial “woke” ad for home insurance featuring a boy in a dress causing intentional destruction after the Financial Conduct Authority (FCA) criticised it for being “misleading” in terms of what the policy covers.

Swedish cider producer Kopparberg announced that it will be pulling advertisements from the recently launched ‘anti-woke’ GB News.