The Republican National Convention’s first night reached 22 million TV viewers, most of them from cable channels CNN, MSNBC, and Fox News.
From the Wall Street Journal:
More than 22 million people tuned in to watch Donald Trump’s wife Melania address the first night of the Republican National Convention on Monday, as some cable news outlets boosted their audiences significantly compared with 2012, according to Nielsen.
In the 10 p.m. EDT hour in which Mrs. Trump and former New York City Mayor Rudy Giuliani spoke, Fox News averaged 6.35 million viewers and CNN drew 3.94 million viewers, while MSNBC attracted almost 2 million viewers.
In 2012, Fox News averaged 6.89 million viewers in the 10 p.m. hour, almost 8% higher than last night. However, CNN’s audience more than doubled from the 1.47 million it averaged in 2012. MSNBC viewership was up 35%.
Most of the convention audience opted to watch on cable versus traditional broadcast television. Among the broadcast networks, NBC news was first in the 10 p.m. hour with 3.91 million viewers, followed by ABC with 3.64 million and CBS with 2.69 million.
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