Now that Joe Scarborough has launched his nihilistic campaign to destroy the future of the Republican party, and has wasted months turning his program into a desperate exercise in left-wing emotional blackmail on the issue of gun control, the customers have spoken and they are not happy. Compared to this same time last year, Scarborough’s ratings have collapsed 14% in the key 25-54 demo, and 6% overall.
Only four MSNBC shows saw a drop in both areas, and “Morning Joe’s” fall in the 25-54 demo was the worst. Moreover, “Morning Joe” was the only daytime MSNBC show to lose viewers. Every show between 9AM and 2PM saw double digit increases:
During dayside, MSNBC actually [sic] some substantial growth, with every show from 9AM-2PM up in both total and demo viewers. The most “Andrea Mitchell Reports” was up +14% in total viewers and +47% in the demo, while 12PM’s “Now” was up +16% in total viewers and +19% in the demo. “Martin Bashir” was up at 4 PM, improving +6% in total viewers and +41% in the demo.
It is pretty obvious that even liberals are tired of Scarborough’s played-out sanctimonious preening as he never stops holding court about gun control with guests who plaster stiff smiles across their face to hide the embarrassment.
Watching the equivalent of a pathetic drunk ruin a party because he won’t let something go, does not make for fun viewing, even if you agree with the pathetic drunk.
To those of us on the right, the back-stabbing Scarborough is becoming just another Keith Olbermann — a destructive, ego-fueled blowhard whose fall will be something to relish.
We’re just hating you back, Joe.
Follow John Nolte on Twitter @NolteNC