Rebecca Mead on Breitbart’s “Empire of Bluster.” Read the whole thing and make up your own mind. An excerpt:
Conflict also has the useful function of driving traffic to his sites. Breitbart.com is currently looked at by an average of 2.4 million people a month, according to Quantcast.com.
Breitbart considers himself an accidental cultural warrior. “I am not as partisan as people think I am,” he told me, calling himself eighty-five per cent conservative and fifteen per cent libertarian. His conservatism fails him on issues such as the legalization of prostitution, and he sometimes tilts toward favoring gay marriage. “But, when the entire media is structured to attack conservatives and Republicans, there is a huge business model to come in and counterbalance that,” he said.
He does not pretend to be an expert in policy, or to be particularly interested in it. “Just because I am paying attention to politics and culture doesn’t mean that I should be talking about the health-care bill, talking about the minutiae,” he told me. Instead, Breitbart is obsessed with wresting control of the political narrative from the established media organizations. If the wire services that Breitbart aggregates, and the bloggers he recruits, serve as his content providers, then Breitbart might be called a malcontent provider–giving seething, sneering voice to what he characterizes as a silenced majority.