Big Tech Engages in Massive Voter Registration Push Before Midterms

Big Tech companies, including Google, Facebook, Twitter, and Snapchat are encouraging their users to register to vote before the United States midterm elections in November.

On Tuesday, Google turned its search homepage into a call to action for voter registration to mark National Voter Registration Day.

“Google’s homepage features the company’s classic logo alongside red, white and blue campaign buttons that advertise registering to vote,” reported UPI. “Clicking on the logo will present users with basic voter information and how to register in each state. Midterm elections take place on Nov. 6.”

Facebook will also be reminding its users to register to vote through a partnership with TurboVote, and will inform users about each candidate’s ideologies.

“Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to vote. Facebook said it helped as many as 2 million people in the U.S. register prior to the 2016 election,” explained Adweek. “Facebook also reminded users about its issues tab, which provides information on where political parties stand on various issues. On Election Day itself, people will see messages atop their News Feeds reminding them to vote.”

Meanwhile, Twitter will prompt users to register with pop-ups which also allow users to encourage their friends to register, and Snapchat will feature a “Register to vote!” button on their menu.

Other tech platforms are also trying to play a part in the midterm elections. Popular discussion site Reddit has a pop-up similar to Twitter, and ridesharing company Lyft has announced a “ride to vote” promotion to transport voters to elections.