The son of Chinese property tycoon Wang Jianlin, the richest man in China, bought his dog eight iPhone 7s for him to play with, Chinese media has revealed.

Wang Sicong, whose father has an estimated worth of $33 million, is known for his eccentricity. He decided he would like to treat his Alaskan Malamute to eight iPhone 7’s, worth around $700 each, to accompany his collection of Apple watches and a Fendi handbag.

Pictures have emerged on Weibo, a Chinese social media platform similar to Instagram where the dog has its very own account, of the dog admiring its new stack of iPhones.

It is understood that that the dog has built a reputation in China as being the most pampered animal in the world, with Sicong regularly documenting the dog’s lifestyle to a following of nearly 2 million people.

The dog has also been treated to things such as an extravagant birthday party with two birthday cakes, dinners of the finest Uruguayan beef, and holidays where she travels by private jet.

Coco also inspired an online shop called Coco Wang, which sells Coco themed accessories, and has been seen posing with wads of cash.

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