Weekend Box Office

Trump Biopic ‘The Apprentice’ Flops in Opening Weekend, Plays to Mostly Empty Theaters Despite Massive News Media Push

Moviegoers across the country have fired The Apprentice. The controversial Trump biopic — which portrays the young Donald Trump as a rapist — is set to gross around $1.5 million on its opening weekend. That’s an embarrassingly low figure given that the movie received a wide release on 1,740 screens, for a per-screen average of about $862.

The Apprentice

Franchise Fatigue Drives Summer Box Office Slump

LOS ANGELES (AP) — Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.”

boxofficefatige

Box Office: ‘Solo’ Is Officially a Disaster as Media Cover Up Why

With no serious competition opening at the box office, Solo has officially collapsed with a catastrophic -68 percent drop in its second weekend. After grossing a measly (we are talking about a Star Wars movie here) $82 million in its debut weekend, Solo bottomed out in week two with just $28 million.

Alden Ehrenreich plays Han Solo in Disney’s Solo: A Star Wars Story.

Go Woke, Go Broke: ‘Solo’ Crash Lands at Box Office

Solo is not collapsing at this weekend’s domestic and international box office over some exotic disease known as Star Wars Fatigue. Solo is crash-landing because the franchise has been infected with divisive left-wing politics that have hurt the storytelling.

Donald Glover in "Solo: A Star Wars Story." (Disney, 2018)