NBA Ratings

The NBA’s all-important playoffs didn’t even earn as many viewers as an entirely meaningless NFL Hall of Fame game this year.

The 2023 NBA All-Star game held in Salt Lake City saw a 32 percent drop in ratings from last year – 5.4 million to 3.7 million viewers. 

A preseason NFL game between the Lions and Steelers averaged more viewers than all five games on the NBA’s 2021 Christmas showcase.

The game between the Golden State Warriors and the Celtics got horrible ratings on Friday, bringing in less than 8 million viewers on ABC.

The NBA finally received some good ratings news with its most-watched Playoff game in 20 years, but only after LeBron James was eliminated.

The NBA has looked at Christmas Day as their personal showcase for quite some time. However, they might start looking at it differently after looking at the ratings.

The NBA pitched its tent on Thursday night with a primetime doubleheader showcase on TNT and the sports world’s best studio show, but the association has now struck its tent and surrendered that real estate to the NFL.

The NBA’s 2021 finals have been a ratings disaster and Game 5 is no different with numbers down 49 percent over the 2019 season.

The NBA was looking to right the ratings ship and get back to normal in Game 3 of the NBA Finals, but they’ll have to keep looking.

The NBA is having a hard time finding an audience for its 2021 Finals with Game 2 down 32 percent compared to the 2019 season.

Ratings for Game 1 of the NBA Finals did not get off to an auspicious start coming in with 36 percent fewer viewers than Game 1 did in 2019.

Bob Costas once said that the NBA’s social justice messaging was alienating its fans, and Bob Costas is a very smart man.

Ratings for the NBA’s Semifinal Playoff round are starting to stream in, and it’s looking like nothing short of a disaster.

The NBA is struggling to regain fans. While ratings were flat with 2019 for the start of the 2021 playoffs, viewership crashed 17 percent since 2018

Last weekend, Phil Mickelson beat the field to win his 6th major, and he also beat LeBron James and the entire NBA in the ratings.

The NBA continues to suffer ratings disasters, with ABC falling 45% since the 2011-12 season, TNT down 40%, and ESPN off 20%.

The NBA’s TV ratings have continued their long decline, with the most recent numbers even worse than the historic lows the league suffered during the pandemic-stricken 2020 season.

The NBA has suffered another ratings disaster, with ABC falling 45 percent, TNT was down 40 percent, and ESPN off 20 percent.

The NBA’s TV ratings are crashing after LeBron James and Anthony Davies both ended up on the injury list this month.

ESPN recently celebrated the good news that ratings for its NBA season opener were “up 95 percent.” However, this claim lacks serious context.

The year of coronavirus was a major disaster for professional sports as every league suffered ratings declines, and lost billions in revenue.

The NBA put its best and shiniest presents under the tree of the American television viewer on Christmas Day and America said, no thanks.

The National Basketball Association is finding out that high-visibility social justice messaging, does not equal high ratings.

According to a report, the second half of the NBA’s 2020 season in the Disney Resort “bubble,” saved the league from a $1.5 billion loss.

Ratings for Game 7 of the NLCS and the Georgia-Alabama college football game individually beat every one of the six NBA Finals games, Outkick the Coverage reports.

Legendary sports broadcaster Bob Costas recently cited the NBA’s decision to “thrust” social justice messaging “into everyone’s face,” for getting in the way of the business of earning viewers and fans.

It was easy to tell from the initial game-by-game viewership numbers for the 2020 NBA Finals, that the league was headed for historic ratings futility. Though, it’s still incredible that it ever go this bad.

Dallas Mavericks Owner Mark Cuban condemned human rights abuses wherever they occur but is “OK doing business with China.”

On a night when the NBA broadcasts its most important game, you would think that the league would own the night. That, once again, turned out to not be the case.

The NBA was hoping for a Finals to remember, as league executives foresaw a supposedly sports-starved population turning to the Association for desperately needed entertainment relief.

The NBA’s American audience has all but disappeared over the course of the first four games of the NBA Finals. However! Not to fear, the NBA’s Chinese business partners are stepping-up to bail the league out.

Dallas Mavericks Owner Mark Cuban launched into name-calling after Texas Republican Senator Ted Cruz posted several tweets about the NBA’s historically low TV ratings.

Instead of a methodical seven game march towards an NBA championship, the 2020 NBA Finals have turned into a methodical march to the historic depths of television watching futility.

Judging by the ratings, no one is really watching the NBA Finals anyway. However, those few who are got to watch “King James” get dethroned for a night, as well as a chance to see his highness leave the court early in frustration.

The NBA’s ratings continue to plummet as the league moves through its conference finals this year. But the crash isn’t just recent.

The latest Harris Poll finds that most sports fans think the NBA is “too political,” and they are watching less basketball this season.