Continuing its business slump, a new review of Kellogg’s brand, as calculated on the value of the company’s name, shows the company took another dip, falling from 74th most valuable brand to 84th over last year’s rating. In addition, the company’s brand fell 24 spots since 2014.
Twenty-three Kellogg employees were evacuated Wednesday after a chemical leak hit the cereal giant’s Battle Creek, Michigan, headquarters, reports say.
The New York City public school system has stopped serving a Kellogg’s brand cereal to students, replacing it with a healthier, organic brand of cereal made by a small California company.
Jim Hoffa, president of the International Brotherhood of Teamsters, says his organization will “fight” Kellogg’s decision to shift from direct delivery of its foods to stores, a move that will result in the firing of more than 1,100 full-time workers at Kellogg’s facilities across the country.
Kellogg’s CEO John Bryant says the company’s plummeting stock and reported $53 million loss in the fourth quarter are unrelated to the company’s politically driven decision last year to pull ads from Breitbart News, which spurred a boycott campaign and intense online backlash.
USA TODAY reports that downsizing at various Kellogg’s facilities across the country could put 1,110 Americans out of work.
Kellogg’s is shutting down 39 distribution centers across the country, the embattled cereal giant announced this week.
Kellogg Company, the nation’s largest breakfast cereal manufacturer, is again announcing major cut backs and has slashed its sales forecast as profits continue to fall.
The W.K. Kellogg Foundation gave nearly two million dollars to the John Podesta-founded Center for American Progress and a closely affiliated organization called Washington Center for Equitable Growth that also lists John Podesta as a founder.
The Kellogg Company’s namesake nonprofit, the W.K. Kellogg Foundation, has given over half a million dollars to the community organizing group Black Alliance for Just Immigration (BAJI), a pro-open borders group headed by Opal Tometi, one of the three co-founders of the Black Lives Matter movement.
Many corporate executives are evading left-wing political agendas because they’ve seen how Target Corp. was crippled by a customer boycott when its executives pushed the transgender agenda, says Ed Vitagliano, executive vice president of the American Family Association.
Adweek reports that Kellogg’s decision to pull its advertising from Breitbart News inflicted massive, longterm damage to the cereal company’s brand online.
The Wall Street Journal concludes that Kellogg’s politically-driven decision to pick a food fight with Breitbart has bruised its brand.
The W.K. Kellogg Foundation, the namesake nonprofit arm of the Kellogg Company, has given $310,000 to the California-based community organizing group Causa Justa :: Just Cause, an open border pro-illegal immigration group. Causa Justa :: Just Cause also has connections to a group called the Freedom Road Socialist Organization that promotes breaking the United States up into race-based nation states.
In his latest op-ed, World Net Daily founder, editor, and CEO Joseph Farah offers a generous endorsement of Breitbart’s #DumpKelloggs boycott, declaring that his website, in solidarity with Breitbart, will no longer accept advertising from Kellogg’s.
If you’re not a regular reader of Breitbart News, you may be a little confused by our #DumpKelloggs campaign and the stories about Kellogg’s that may have hit your news feed recently.
Adam Johnson, the Bullseye Brief author and former Bloomberg Television anchor, says that Kellogg’s is making a grave mistake by “taking their eye off the ball” and picking a political fight with Breitbart News at the behest of left-wing groups.
Kellogg’s, a company facing accusations of profiting from child labor practices at an Indonesian supplier, has also faced multiple food product recalls in recent years, some involving products marketed specifically to children in the United States.
John Hinderaker of the conservative blog Powerline offers support for Breitbart’s #DumpKelloggs boycott, noting that if Kellogg’s wants to align itself with “a vicious, bullying left-wing minority,” then they “should understand that such decisions have consequences” because we do not live in “a one-party state.”
Conservatives across Twitter, YouTube, and Facebook are using the #DumpKelloggs hashtag to protest the company’s recent decision to pull their ads from Breitbart News.
Conservative blogger Ace of Spades offers support to Breitbart’s #DumpKelloggs boycott, noting that corporations are joining the culture wars on behalf of the bullying left, while the right foolishly “is a patsy who will go along with anything, including its own denigration” due to a “misplaced” sense of principles that prevents it from acting, even as “the left continues organizing every institution, media group, and corporation as bases of operation to destroy us.”
Author and radio host Mark Steyn offers support to Breitbart’s #DumpKelloggs boycott in his latest column, noting the danger posed to free speech and culture when corporations increasingly politicize every issue by siding with the left in order to silence or de-legitimize the left’s political opponents, which Steyn writes is the real aim of Kellogg’s actions.
Steven Ertelt of the pro-life news site LifeNews.com reports on the Kellogg Company’s decision to pull ads from Breitbart News because Breitbart and our 45 million monthly readers don’t share the cereal giant’s “values.”
A YouTuber who goes by the name Joey’s Garage is joining in on the #DumpKelloggs movement in a unique way. “Today is a very sad day,” Joey’s Garage says in the video under the title “Goodbye.” “I’ve got to say goodbye,” he adds. “Not to you guys, but to Kellogg’s.”
Thanks to Breitbart News’ #DumpKelloggs petition, over 380,000 Americans, many of whom voted for President-elect Donald Trump, have vowed to boycott Kellogg’s after the cereal company’s decision to pull its advertising.
Breitbart News’ #DumpKelloggs petition initiative has garnered a whopping 250,000 signatures within 48 hours of Kellogg’s decision to pull its advertising in an attack on the “values” of Breitbart and its 45 million monthly readers.
Democratic pollster and analyst Pat Caddell told Breitbart News Daily host Alex Marlow on Friday, “The big secret that no one knows is that many of these large corporations operate out of a sense of fear, whether they’re being terrorized by a Jesse Jackson, or ACORN, or whatever,” referring to how Kellogg’s recently caved to a leftist-driven campaign to pull its advertising from Breitbart News.
The New York Post’s Claire Atkinson reports on the impact Breitbart’s boycott of Kellogg’s has had on the cereal giant’s stock. The #DumpKelloggs boycott effort was launched in response to Kellogg’s attack on the “values” of Breitbart and our 45 million monthly readers.
With the Kellogg Company’s announcement that they pulled their advertising from Breitbart News because Breitbart isn’t “aligned with our values,” many consumers might wonder what those values are. The company’s namesake nonprofit organization, the W.K. Kellogg Foundation, offers the best glimpse into the cereal giant’s beliefs; and a look at the writings and social media postings of the foundation’s Director of Racial Equity reveals expressions of sympathy for the murderous communist dictator Fidel Castro and antipathy towards police.
The institutional left’s funding behemoth the W.K. Kellogg Foundation has partnered with and given major donations to George Soros’s Open Society Institute and the Tides Center as part of its massive push to promote a far-left agenda.
Lawrence Meyers of InvestorPlace’s InvestorPolitics forum writes that the Kellogg Company “is being incredibly, mind-numbingly stupid” by openly attacking Breitbart News after buying into “the media’s false narrative that conservatives and Breitbart’s website consist of deplorables, haters, racists, sexists, White Nationalists, who also kick puppies and club baby seals.” Kellogg’s actions, Meyers writes, “immediately alienates up to half of its domestic consumers.” He warns, “You do not pick a fight with Breitbart.”
The progressive Kellogg cereal company, known for funding causes aimed at “white privilege,” “institutional racism,” and efforts to defeat voter ID laws, has been accused of standing by and doing nothing as employees at one of its New England distribution centers are daily subjected to mistreatment and racist name calling by management. One African American employee was even allegedly harassed with a picture of a baboon.
Yahoo! Finance weighed in on the “#DumpKelloggs” campaign on Wednesday, concluding that Kellogg’s had made a mistake by picking a fight with Breitbart News. “Cereal needs to be agnostic,” said Alexis Christoforous, the host of The Final Round.
Kellogg’s shares (NYSE: K) tumbled over 2% on Wednesday, following accusations that the company benefits from child labor. The stock continued to fall after the launch of Breitbart News’ “#DumpKelloggs” campaign.
Breitbart News is asking its readers to boycott Kellogg Co. after the cereal maker said it would no longer advertise on the conservative news website.
The progressive Kellogg Company, famous for its breakfast cereals, is also well-known for sponsoring far-left social programs by giving hundreds of millions over the years to leftwing causes and projects, but most recently the company has taken to programs combating issues like “white privilege” and “structural racism.”
The international human rights organization Amnesty International is slamming Kellogg’s and other companies that it says are profiting from child labor and other exploitative practices.
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45 million monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, launched an effort to boycott the ubiquitous food manufacturer.
The FDA has opened up a criminal investigation into a video appearing to show a man urinating on an assembly line at a Kellogg facility in Memphis, TN, according to a report by Fox5. The video, uploaded Friday to the site
