Yahoo! Finance weighed in on the “#DumpKelloggs” campaign on Wednesday, concluding that Kellogg’s had made a mistake by picking a fight with Breitbart News. “Cereal needs to be agnostic,” said Alexis Christoforous, the host of The Final Round.
Kellogg’s shares (NYSE: K) tumbled over 2% on Wednesday, following accusations that the company benefits from child labor. The stock continued to fall after the launch of Breitbart News’ “#DumpKelloggs” campaign.
Breitbart News is asking its readers to boycott Kellogg Co. after the cereal maker said it would no longer advertise on the conservative news website.
A number of Kellogg’s Facebook pages have erupted with complaints about the company withdrawing advertisements from Breitbart News, with many users tagging their complaints with the #DumpKelloggs boycott slogan which Breitbart debuted on Wednesday.
#DumpKelloggs was the most popular trending topic on Twitter in the United States at the time of this writing after Breitbart News organized a boycott against the company on Wednesday.
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45 million monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, launched an effort to boycott the ubiquitous food manufacturer.
