Elon’s Latest X/Twitter Plan: Let Woke Companies ‘Curate’ Ads on Specific Accounts
X/Twitter is introducing a new ad targeting feature allowing brands to promote their ads alongside specific creators’ content, aiming to lure back advertisers after recent controversies. In practice, the feature will allow woke corporates to curate ads to specific users, for example mandating that their brand must not appear alongside tweets from conservatives like Catturd or Libs of TikTok.