New York Times: ‘The Hill’ Seeks to Be More ‘Like Gawker and Buzzfeed’
At The Hill, Mr. Zimmerman, the senior director for audience and strategy, said his goal is to emulate the attitude and approach of sites like Gawker and BuzzFeed without distorting what he calls The Hill’s distinct voice. He has filled a handful of new positions, including a director of emerging platforms, who is exploring ways to use Snapchat and Facebook Live to share its content.