box office

Trade Group Representing Movie Theaters Rebrands as Box Office Bombs Drag Industry Down

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted interests of movie theaters, from the biggest chains to the one screen mom and pop shops. They’ve also regularly gotten mail and phone calls intended for the other NATO, the North Atlantic Treaty Organization.

View of a closed AMC movie theater near Time Square on October 12, 2020 in New York City.

Box Office: ‘Novocaine’ Tops Lowest-Grossing Weekend of the Year

Five new movies opened wide in North American theaters this weekend including a starry spy picture from Steven Soderbergh, an A24 thriller, a Looney Tunes movie and a high concept action-comedy with “The Boys” star Jack Quaid. But the myriad options did not result in box office gold. When final receipts are tallied Monday, it’s likely going be the lowest-grossing weekend of the year to date with around $54 million in total ticket sales.

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