Aunt Jemima Rebrands Itself as ‘The Pearl Milling Company’
The pancake mix and syrup line Aunt Jemima has formally rebranded itself as “The Pearl Milling Company,” parent company PepsiCo announced Tuesday.
Aunt Jemima
Eskimo Pie Ice Cream Rebrands as Edy’s Pie, Calls Former Name ‘Derogatory’
Eskimo Pie will rebrand as “Edy’s Pie” in an effort to shed what it claims seen as a “derogatory” name, the company announced Sunday.
Nolte: Trader Joe’s Politely Tells Cancel Culture to Shove It
Trader Joe’s now says it will not be changing any of its product names and just told the blacklisting cancel culture to shove it … but did so politely.
Family of Woman Who Portrayed ‘Aunt Jemima’ Opposes Rebranding
The family of Lillian Richard, one of the women who portrayed “Aunt Jemima” — the smiling woman featured on popular breakfast foods and syrups — opposes Quaker Foods’ decision to undergo a rebranding, explaining that Richard became a “hero” in the city of Hawkins, Texas, and emphasizing that they “do not want that history erased.”
‘Aunt Jemima’ Great-Grandson Blasts Decision to Drop Brand Name: ‘This is An Injustice’
A descendant of “Aunt Jemima” blasted the decision by Quaker Foods to whitewash his great-grandmother’s legacy.
Eskimo Pie Ice Cream to Change ‘Derogatory’ Name
Eskimo Pie ice cream will undergo a name change after the owner company determined the name to be “derogatory,” Reuters reported on Friday.
Aunt Jemima’s Great-Grandson Upset Family Legacy Will Be ‘Erased’
A great-grandson of “Aunt Jemima” says that his family legacy will be “erased” now that Quaker Foods plans to eliminate the Aunt Jemima brand of pancake mix and syrup.
B&G Foods to Review Cream of Wheat Brand’s Black Chef Image
The B&G Foods company said Wednesday it will review its Cream of Wheat brand packaging, which features a black chef, to ensure the brand did not contribute to “systemic racism.”
Nancy Green, Freed Slave and Trailblazing Corporate Model, Was 1st Aunt Jemima
Pepsico’s decision to remove the Aunt Jemima name and logo also means the end of a legacy started by freed slave Nancy Green.
Mrs. Butterworth’s to Undergo ‘Complete Brand and Packaging Review’
The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said.
Uncle Ben’s Plans to Change Its ‘Brand Identity’ to ‘End Racial Biases’
Hours after Quaker Oats announced that it would rename the Aunt Jemima logo on its brand of maple syrup and other breakfast foods, Uncle Ben’s Rice announced that it would be changing its “brand identity” to “end racial biases and injustices.”
Quaker Foods to Rename ‘Aunt Jemima,’ Scrub Logo ‘to Make Progress Toward Racial Equality’
The national focus on race has led the makers of the Aunt Jemima brand to remove the iconic image of a black woman from its pancake and syrup products.