Apple Argues that Giving Consumers the Freedom to Choose Apps ‘Eliminates Choice’
A key point of contention for Apple in recent months has been pressure on the company to allow users to “sideload” apps onto their iOS devices, a process that completely avoids the Apple App Store, which the company continues to argue is both unsafe and unfair to users. Incredibly, the company claims that the freedom to choose different methods of loading apps “eliminates choice” for the consumer.