Super Bowl LVIII was the most-watched television event in America since the moon landing in 1969. So, since people have decided they can’t get enough of the NFL, networks have decided to demand more money from their advertisers.
According to a report from Variety, Fox is opening bids to buy air time by asking at least $7 million for a 30-second commercial during next year’s big game. This marks a $500 million upgrade from the $6.5 million that Paramount Global began negotiations with last year.
A general view of the Vince Lombardi Trophy and the Super Bowl LVIII Most Valuable Player award during the Super Bowl LVIII Chiefs Press Conference on Monday, Feb. 12, 2024, at Mandalay Bay Events Center in Las Vegas, Nevada. (Photo by Marc Sanchez/Icon Sportswire via Getty Images)
Why are opening bids being made eight months in advance of the Super Bowl? Well, that’s because Super Bowl advertising is normally bought up three months before the big game.
Should this year’s Super Bowl go into overtime, like last year’s did, Fox would stand to make even more. In February, CBS made an additional $60 million by selling extra ads to fill the additional air time.
Kansas City Chiefs head coach raises the Lombardi trophy after Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers on Sunday, February 11, 2024, at Allegiant Stadium in Las Vegas, NV. (Photo by Nick Tre. Smith/Icon Sportswire via Getty Images)
The Super Bowl will take place on February 9, 2025.