Nike is giving away 400 pairs of LeBron James’ “Equality” sneakers, to “break down barriers” and celebrate the “power of sport to move the world forward.”
The news was reported on Twitter by ESPN business reporter Darren Rovell.
“Nike giving away 400 pairs of LeBron 15 ‘EQUALITY’ shoes in an online drawing,” Rovell said. “Sneakerheads can enter one per shoe size or an unlimited amount of times for $10 each. Donations to Smithsonian African American History & Culture Museum.”
Rovell links to the Nike site explaining the giveaway which sells the Cleveland Cavaliers star’s political message.
“For LeBron, Equality means that no matter your race, no matter your background, no matter who you are, we all have the power to stand up and speak for something,” the site says.
Hopeful sports shoe fans may enter for free for one shoe size. But multiple entries will not be free. Nike is charging $10 per entry, and you may enter as many times as you like if you pay the sawbuck for each entry.
The cash is reportedly going to benefit the Smithsonian National Museum of African American History and Culture.
James has certainly indulged his desire to “speak for something.”
Only a week ago the player courted controversy by once again attacking President Trump, saying on a podcast that Trump doesn’t “give a f**k about people.”
James’ comment brought criticism from Fox News host Laura Ingraham who was exasperated enough with the player’s comments to tell him to “just shut up and dribble.”
Many jumped to James’ defense, including Trump-hating San Antonio Spurs coach Gregg Popovich who said he “hopes James never stops speaking up.”
Follow Warner Todd Huston on Twitter @warnerthuston.