LeBron James Slams H&M for Having Black Child Model ‘Coolest Monkey in the Jungle’ Sweatshirt: ‘African Americans Will Always Have to Break Barriers’

LeBron James had harsh words for H&M, and their decision to have a black child model a sweatshirt which read: “Coolest Monkey in the Jungle.”

James took to Instagram on Monday night, to address the issue. LeBron, who goes by the nickname “King James,” altered the photo of the child and declared him “KING OF THE WORLD.” James also said, “African Americans will always have to break barriers:”

View this post on Instagram

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🏾👸🏾👨🏾‍⚖️👩🏾‍⚖️

A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST

H&M has since apologized for the ad, and removed the picture.