When Brent Musburger retired, we lost one of the all time greats in sports broadcasting. However, little did we know, we might have gained one of the greatest sports tweeters of all time.

After a particularly brutal Monday Night Football game between the Steelers and the Bengals, a game which saw a suspension and multiple trips to the hospital. Musburger took to Twitter on Tuesday night to take exception to all those “Snowflakes,” who complain about the violence in the NFL:

These lines from Musburger will earn much scorn and mockery from the elites in the sports media. Such as this very misleading headline from the Washington Post:

“Brent Musburger says anyone who doesn’t like NFL violence is a ‘snowflake’”

Of course, Musburger did not say that. Musburger merely pointed out that sex and violence were instrumental to the NFL’s rise. A statement which, as the Washington Post article goes on to point out, happens to be absolutely correct.

If violence and sex did not sell, then the UFC and the porn industry would be but mere not-for-profit passion projects; however, that is clearly not the case.

The reality is that sex and violence do indeed sell, and those two things are not incidental to the NFL’s rise to prominence as the most popular sport in the land. Nor does pointing that out make us bad people, America isn’t the only place in the world where sex and violence sell.

The NFL, and all organizations that survive and thrive in this great land, in some way reflect the proclivities of our society. If they didn’t, they wouldn’t be able to survive and thrive here. Whether the success of those organizations, like the NFL, reflects poorly on us for magnifying our supposed shortcomings, might be a worthwhile debate to have.

However, the moral hypocrisy or quandary here, is not Brent Musburger’s. The moral dilemma belongs to the sports media offended by Musburger’s statement of reality. As long as those in the sports media wish to continue to profit off the NFL’s display of sex and violence, by promoting and covering the league, then those “snowflakes” are guilty of moral prostitution at best, and moral hypocrisy at worst.

If they remain so offended, maybe they should go cover something that doesn’t hurt their feelings.

Until then, as Musburger says, “Deal with it!”