The New York Knicks’ 12-game winning streak has been fueled by dominant performances from Carmelo Anthony and has given hope to the Heat-haters that there may be a team ready to stand in Miami’s way in the Eastern Conference.

With the NBA Playoffs just around the corner, the rise of the Knicks has changed the landscape in the NBA, and it has also made a change in jersey sales.

For the first time in his career, Carmelo Anthony has claimed the top spot in jersey sales with his incredible performance this season that now has him neck and neck with Kevin Durant for the scoring title. Anthony takes over the spot from LeBron James.

The Knicks are currently seeded second in the Eastern Conference, and an epic James v. Anthony match-up could dominate the headlines in the Conference finals.