Poll: Plurality of Americans Believe Businesses Do ‘Too Much’ to Celebrate Pride

A plurality of Americans believes businesses are doing “too much” to celebrate LGBTQQIAAP2S+ pride for what society has deemed “pride month,” a Rasmussen Reports survey released Tuesday found.

The survey asked, “In general, do you think businesses do too much or don’t do enough to celebrate LGBTQ ‘Pride’ month?”

A plurality across the board, 48 percent, said businesses are doing “too much” to celebrate “pride” month, followed by 21 percent who said it is “about right” and 17 percent who do not believe they are doing enough.

The survey took a more specific look at one of the businesses at the center of recent controversy: Target.

It asked 616 adults who regularly shop at Target if the recent controversy over its pride collection has made them more or less likely to shop at the retailer. Over one-third, 35 percent, said it has made them less likely to shop there. Thirty-seven percent said it has not made much difference, and one quarter said it has made them more likely to shop there.

Notably, 47 percent of Republicans, 42 percent of independents, and 20 percent of Democrats said it makes them less likely to shop there.

The full survey was taken from May 30 to June 1, 2023, among 1,098 adults. It has a +/- three percent margin of error.

The survey comes weeks after videos and images went viral of Target’s pride section, which featured an array of items for children and babies.

RELATED — “FIGHT THE CIS-TEM”: Pride Merchandise Being Sold at Target Includes Coloring Books for Children

Matt Perdie / Breitbart News

Additionally, Target took its support of LGBTQQIAAP2S+ pride a step further by offering swimsuits for gender-confused men and women. One of the adult bathing suits was advertised as “tuck-friendly,” allowing gender-confused males to tuck away their genitals in order to appear more feminine. It also featured a bathing suit advertised as having a “light binding effect.”

As Breitbart News reported:

In other words, the swimsuit is advertised as one which will help “bind” and flatten breast tissue. This is not the first time Target has offered chest-binding apparel, partnering with the “queer-owned” brand TomboyX last year to sell chest binders designed to flatten the chests of confused women.

Target spokesperson Kayla Castaneda told the Associated Press that swimwear labeled “tuck-friendly” is available only in adult sizes. Her statement did not address the “light binding effect” swimwear for females, but photos online clearly label them as adult swimsuits.

Further, Target’s pride collection featured children’s bathing suits, advertised as “Thoughtfully Fit on Multiple Body Types and Gender Expressions,” as Breitbart News extensively reported.

Target’s blatant promotion of gender confusion resulted in boycotts which hit the company hard, as it lost more than $13 billion in market value.