John Carney, Breitbart News economics editor, joined Breitbart News Daily SiriusXM host Alex Marlow on Wednesday to discuss the recent Super Bowl ads, including the much-discussed 84 Lumber ad, which drew a considerable amount of attention.
In response to Marlow’s saying it usually does not make news if conservative backlash damages a company’s bottom line, Carney said, “It hasn’t been traditionally. But I think when you see advertisements as extreme as what we saw with 84 Lumber, the longer version, which is on YouTube, which the NFL actually turned down to show on-air because it was too political – but they still insisted on making it available … I think this is saying, much like Kellogg but not just about Breitbart, about America, about people who voted for Donald Trump, about the country as a whole.”
Added Carney, “84 Lumber is saying we don’t share your values. And I think Americans are going to look at that.”
As the controversy grew, 84 Lumber CEO Maggie Hardy Magerko appeared to walk back any perceived opposition to a border wall and President Trump. She said the ad “was not meant to be pro-immigration or a political statement at all” and that she is “a staunch supporter of President Donald Trump,” who thinks a border wall “is a need.”
Breitbart News Daily airs on SiriusXM Patriot 125 weekdays from 6:00 a.m. to 9:00 a.m. Eastern.