The Tractor Supply Company has decided to back away from the leftist agenda after customers made their voices heard.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” the company said in a statement posted Thursday:
The company then vowed that from now on it will make sure its activities and giving link directly to its business. The statement then shared a list of actions it will take:
- No longer submit data to the Human Rights Campaign
- Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
- Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
- Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
- Withdraw our carbon emission goals and focus on our land and water conservation efforts
Reporter Robby Starbuck has apparently been probing the issue of the company going “woke.” However, he said Thursday that its leaders have “responded with the most dramatic policy reversal I’ve ever seen.”
“This is a massive victory for sanity and the single biggest boycott win of our lifetime,” he added in his social media post:
In another post on Friday, Starbuck explained, “Yesterday we struck a blow to the heart of the leftism that’s infected corporate America. We showed that normal people want sanity back and we’ll organize to get it.”
He also said more companies are worried who is next in line. “This is the beginning of the end for wokeness,” he concluded:
Social media users were quick to share their thoughts on Tractor Supply’s move, one person writing, “Die DEI.”
“Love to see it. Companies with a conservative customer base will be the most responsive to this pressure, so that might be a good way to build momentum,” another user commented.
It is important to note that the Human Rights Campaign gains influence by rating the nation’s largest companies via its Corporate Quality Index, which companies may participate in on a voluntary basis, according to a 1792 Exchange-sponsored post on the Breitbart News website.
The article continued:
This survey includes questions about “affirmative transgender-inclusive healthcare benefits and removal of all broad exclusions to coverage across plan offerings.” Survey takers also receive points for “marketing or advertising to LGBTQ consumers.” Remember Dylan Mulvaney of Bud Light fame? Now you understand why Anheuser-Busch InBev would risk alienating millions of Bud Light drinkers to partner with a caricature-like transgender person to promote the beer brand. It’s all to gain points on a survey.
…
It comes down to money. The Corporate Equality Index is part of the Environmental Social Governance (ESG) movement – a so-called “ethical investing” movement pushed by America’s top three investment firms: BlackRock, State Street Bank, and Vanguard. They are among the largest shareholders in our biggest publicly traded companies, and many companies are more interested in courting investment than they are worried about offending their consumers (although perhaps Anheuser-Busch InBev now takes a more measured view after losing a reported $1.4 billion in sales because of backlash to its transgender influencer marketing program).
In its recent statement, Tractor Supply said it will continue to listen to its customers and employees, adding, “As we look forward to celebrating our nation’s independence, we also celebrate our more than 50,000 team members across 2,250 stores.”
“Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them,” the company concluded.
COMMENTS
Please let us know if you're having issues with commenting.