Business Insider: Target Boycott Reaches Boiling Point–Market Value Down $4 Billion in 30 Days

Hayley Peterson writes at the Business Insider:

Target is facing a nationwide backlash for its support of transgender rights.

More than 1.2 million people have signed a pledge to boycott the retailer after it announced last month that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity.

Critics have been holding protests and demonstrations at stores across the country, and they are showing no signs of dying down.

Many are demanding access to bathrooms of the opposite sex to support claims that “perverts” can now prey on children and women as a result of the policy.

The boycotters’ goal is to force Target to reverse its policy, or at least make the retailer suffer for it by spending their money elsewhere.

Read the rest of the story here.