First Lady Michelle Obama is launching a “challenge” video, suggesting that she is attempting to create the same online buzz for her personal “Let’s Move!” initiative as the Ice Bucket Challenge enjoyed last year.
The ALS Ice Bucket Challenge was a viral sensation on the internet last summer, drawing celebrities, politicians, and even former President George W. Bush to participate and raising some $100 million to fight the disease.
Now the First Lady’s office is trying to recreate some of that magic for her own initiative to fight obesity. Her inaugural video challenges radio show host Ryan Seacrest on Twitter to film himself doing “Five Burpees” to promote exercise.
“In honor of Let’s Move’s fifth anniversary, I challenge you to give me five burpees and put them all on video, no cheating,” she tells Seacrest in a video, telling the star to “make sure that he passes the challenge to someone else.”
No word from Ryan Seacrest yet, who hasn’t tweeted since the Oscars.