The Obama administration is revamping its efforts to combat Islamic State (ISIS or ISIL) propaganda. ISIS and its supporters produce “as many as 90,000 tweets and other social media responses every day,” reports The New York Times.

An empowered Center for Strategic Counterterrorism Communications, currently a small component of the U.S. State Department, will spearhead the new campaign to fight the ISIS propaganda machine.

Rashad Hussain, a Muslim American with close ties to the White House, will replace Alberto Fernandez, the center’s director, according to The Times.

Hussain, who has reportedly participated in events linked to the Muslim Brotherhood, currently serves as Obama’s special envoy to the Organization of Islamic Cooperation. He will take over when Fernandez retires in April.

“Hussain, a devout Muslim, has a history of participating in events connected with the Muslim Brotherhood,” reported Cal Thomas in an article published by Townhall.

Citing Egypt’s Rose El-Youssef magazine, The Investigative Project on Terrorism reported that Hussain “maintained close ties with people and groups that [the magazine] says comprise the Muslim Brotherhood network in America.”

Some critics describe Hussain as a Muslim Brotherhood sympathizer. He is not a confirmed member of the group.

An added component called the Information Coordination Cell will be part of the newly revamped center.

It will be “staffed by intelligence and Pentagon analysts among others” and “will be responsible for the broader coordination functions.”

“Skeptics of the new [anti-propaganda] campaign voiced concerns that the program is an attempt by the White House to end a long-simmering turf war with the counterterrorism center’s director, Alberto Fernandez, and exercise more control over the kinds of messages that are produced and coordinated with domestic and international partners,” notes The Times.

“Other officials questioned whether even a newly empowered center at the State Department would be up to the task. Operating the center on a shoestring budget of about $5 million a year, Mr. Fernandez, a respected Middle East specialist and career Foreign Service officer, and his supporters have long complained that neither the State Department nor the White House fully supported or properly financed the center’s activities,” the article adds.

The Obama administration plans “to harness all the existing attempts at counter-messaging by much larger federal departments, including the Pentagon, Homeland Security and intelligence agencies,” explains The Times.

The Times added:

The center would also coordinate and amplify similar messaging by foreign allies and nongovernment agencies, as well as by prominent Muslim academics, community leaders and religious scholars who oppose the Islamic State, also called ISIS or ISIL, and who may have more credibility with ISIS’ target audience of young men and women than the American government.

About 80 people will staff the newly-empowered center.

“We’re getting beaten on volume, so the only way to compete is by aggregating, curating and amplifying existing content,” Richard A. Stengel, the under secretary of state for public diplomacy and public affairs, said on Monday, NYT reports.

He admitted that anti-ISIS propaganda efforts by the Obama administration “could have been better coordinated,” adds the article.

In its arsenal, the U.S. government has “more than 350 State Department Twitter accounts, combining embassies, consulates, media hubs, bureaus and individuals, as well as similar accounts operated by the Pentagon, the Homeland Security Department and foreign allies,” points out The Times.

The report points out that the details of the campaign are still in the works, but Obama officials are expected to reveal “broad outlines” of the effort during a summit sponsored by the White House.

Starting on Tuesday, the White House is hosting a three-day summit on “Countering Violent Extremism” to “highlight domestic and international efforts to prevent violent extremists and their supporters from radicalizing, recruiting, or inspiring individuals or groups in the United States and abroad to commit acts of violence.”

The White House did not mention “Islamic extremism” in announcing the event. It has not fully revealed who will participate in the summit.

Hussain’s attendance to Muslim Brotherhood-linked events was defended by Daveed Gartenstein-Ross in an article that appeared in The Long War Journal.