The GOP is taking a step forward by advertising on popular “mommy blogs” websites in an effort to reach the female voting bloc.
USA Today reports the ads will appear on over 100 websites, including marthastewart.com and ikeafans.com. It will encourage voters to reach out to their representatives to vote for a bill that gives private sector workers the ability to choose between compensatory time and cash payment for overtime work.
“Tell Rep. Kyrsten Sinema you shouldn’t have to choose between work and family,” reads one ad set to run in Sinema’s suburban Phoenix district. “Will Rep. Collin Peterson stand up for working moms?” reads another that’s slated to run in Peterson’s western Minnesota district. The banner ads link to a petition site calling on lawmakers to support “more freedom for working moms.”
The Democrats are not expected to side with the bill because labor unions are against it.
The GOP is often criticized from many on the right for its ignorance and inability to reach out to bigger voting blocs like the young people, females, and Hispanics. In 2008 and 2012, President Barack Obama secured all three.
Representative Martha Roby (R-AL) took the lead on the bill. She told USA Today, “I’m a mom. I have two kids,” she said, “I certainly have a very clear understanding of the pulls working families have on them when it comes to juggling home-time with work-time.”