On a day when Americans found out that the economy is completely and utterly stagnant, as Americans worry about their financial futures, the Obama campaign has its head screwed on straight: they’re asking for more cash. Urgently. Here’s the email sent by Campaign Manager Jim Messina, headlined “Urgent”:

Benjamin —

Romney and the Republicans announced yesterday that they brought in more than $100 million in June.

For context, that’s about what we raised in April and May combined.

We’re still tallying our own numbers, but this means their gap is getting wider, and if it continues at this pace, it could cost us the election.

We need to reverse this trend — and we need to start now. Will you make a donation of $3 or more today?

One hundred million is alarming enough, but it doesn’t even include the millions pouring into pro-Romney super PACs — or the fact that, unlike four years ago, it’s perfectly legal for the Koch brothers, Sheldon Adelson, Karl Rove, and anonymous billionaires to funnel unlimited money into attacking President Obama in critical battleground states.

I’m proud of the way we build this organization. Through the primaries, more than three-quarters of our donations were from people giving less than $1,000. Meanwhile, in that same period, Mitt Romney’s campaign raised three-quarters of its money from people giving $1,000 or more.

If we don’t take this seriously now, we risk finding ourselves at a point where there is too much ground to make up.

We need to do something about it. Today.

Please donate $3 or more:

https://donate.barackobama.com/Close-the-Gap

More to come.

Messina

Jim Messina

Campaign Manager

Obama for America

So once again, the Obama campaign is attacking private parties – Sheldon Adelson, the Koch brothers – as the bad guys. All of whom happen to be massive job creators. And they’re whining about how they’re not raising enough money, and asking their strapped patrons to pony up to the bar again.

For a campaign that is supposedly in the ascent, this is an awfully desperate email. And it doesn’t suggest that the monetary gap between Romney and Obama will narrow anytime soon.