SEIU And Obama Super PAC Launch $4 Million Spanish TV Ad Campaign

On Monday, a pro-Obama super PAC called Priorities USA Action and the Service Employees International Union (SEIU) launched a $4 million television advertising blitz that will run in the battleground states of Colorado, Nevada, and Florida.

The group is calling it one of “the largest ever independent Spanish-language campaigns.”

Reuters describes the ads this way:

The Nevada adfeatures Romney describing himself as “unemployed” as he seeks to oustthe incumbent Democrat Obama from the White House in the generalelection in November.

“I like being able to fire people that provide services to me,” thead shows Romney, a former private equity executive, saying in a speech.It then cuts to voters expressing displeasure over his rhetoric,including a young woman who says in Spanish: “Absolutely not, I’d neversupport someone with that type of thinking, values or theories.”

According to the U.S. Census, Hispanics now represent “the nation’s largest ethnic or race minority.”