Chris Christie Ad to Illinois Businesses: Come to Jersey

Now this is a bold move. Going onto the airwaves of a state that just raised their taxes and trying to lure away their businesses. Bold:

For me this tactic brings two questions to mind.

Why don’t more states do this? I mean if you’re the governor of a state with relatively low business taxes why wouldn’t you advertise in near by states with higher business taxes? Sounds like a good idea doesn’t it?

Then again will this really work? Is an ad on the radio going to convince responsible business owners to leave their current state and move to another? Probably not.

I suspect the more likely scenario is that the businesses that are going to relocate outside of a high tax state like Illinois have already made that decision. In that case perhaps the real goal of an ad like this is to direct those businesses into a state like Jersey. In other words something like this is probably going to be successful in directing the tax weary defectors to the desired safe haven rather than creating any new defectors.

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