Anatomy of a Beat-Down Part 1: Why Kenneth Gladney Was Beaten, And by Whom

On August 6, 2009 two Service Employee International Union (SEIU) leaders and a volunteer for Organizing for America (OFA) assaulted Kenneth Gladney outside of Rep. Russ Carnahan’s Town hall meeting on health care. The perpetrators were arrested at the scene of the crime, and three months later charges have finally been filed.

Much has been said in the past three months about this incident. Here at Big Government calls have been made for justice, for formal charges and mostly for the mass media to follow the story and delve into the government’s role in this violent attempt to intimidate and silence dissent. We can no longer wait for the establishment journalists to connect the dots and bring to light the insidious relationships between the SEIU, OFA, Russ Carnaham’s office and the Obama Administration.

Was this assault merely a flare up of tempers during a heated exchange of rival political camps? Or was it a coordinated attempt to silence the scores of protesters who had been so effective at swaying public opinion against the President’s health care scheme? Today, Big Government will bring to light documents that read like an instruction manual for the SEIU forces in St. Louis the evening of August 6^th. We will also show that on the very same evening of the St. Louis assault, an almost identical scene played out in Tampa Bay, Florida. Also involving SEIU and OFA. Also resulting in hordes of union members shouting down and physically evicting protesters from a U.S. Representative’s Town hall meeting. Finally, we will introduce all of the various players in leadership roles at these organizations, what they said in instructing their members in how to fight back against the Town hall protesters, and how these individuals all connect to each other and to the Obama Administration. As I said, we’ve been waiting for the “Real” journalists to do this, we’ve waited long enough.

On June 1, 2009 President Obama enjoyed a 64% Job Approval rating with a disapproval rating of 30%. As Summer approached, the President began the plans for the roll out of his comprehensive plan to overhaul the entire distribution system for America’s health care services. As the messaging began, the talking points were clear: “If you like your current health plan, you can keep it”, “This plan will cover the 40 million Americans who have no insurance”, “This plan will not add to the deficit and not raise taxes”. It all seemed too good to be true. The House Committee on Energy and Commerce promptly passed the first version of a reform bill in June. President Obama planned multiple town hall meetings across the country including an unprecedented event televised live on ABC and everything seemed moving toward a major victory for the President and the Democratic Party.

In late June and through the month of July, members of congress held scattered town hall meetings in their districts to get their constituents’ feedback on the proposed health care bill. The clusters of semi-organized protesters who had rallied at “Tea Parties” earlier in the Spring took these meetings as opportunities to rejuvenate their energies with passionate opposition to these congressmen. YouTube videos began circulating showing outraged citizens challenging their representatives and showing those representatives completely unprepared for any legitimate questions about the proposed bill. It was clear in many cases that the representatives were not well versed on these bills beyond the boiler-plate talking points the administration had handed them. They were not used to being questioned.

By the beginning of August Sarah Palin had caught headlines by describing certain policy discussions that evaluate a patients “level of productivity in society” and how it relates to the level of prioritized care they would receive as ‘death panels’ , Rep. Michelle Bachmann had delivered a stinging speech on the House floor tearing apart the President’s advisors on health policy, Sen. Arlen Spector was caught flat-footed at a town hall meeting and protests began cropping up all around the country at various town hall meetings of Senators and Congressmen. President Obama’s job approval rating had now plummeted to 52% with a disapproval rating of 41% (an unbelievable 23% swing in approval loss and disapproval gain combined in 60 days). The White House had seen enough. It was time to take action and engage the opposition.

Somewhere between August 2^nd and August 6^th a strategy was devised that put all tools at the administrations disposal in line and firing at the protesters. August 4^th seems to be an important day in the roll out of this strategy. The White House famously posted a new aggressive offensive on their blog calling out what they described as “mis-information” about the proposed bill and directed true-believers to report any sources of these “lies” to a special e-mail address: flag@whitehouse.gov. Also on the 4^th, an organization called Health Care for America Now (HCAN) released a document that became a blueprint for intimidation and, ultimately, violence under the guise of confronting the tea party protesters at these town hall meetings.

HCAN is an organization funded by various unions, most significantly SEIU, whose main purpose is to promote and push the effort for government-provided, universal health care. (To understand the SEIU’s reasons for pushing for this government health care, read this post.) The National Field Director for HCAN is Margarida Jorge. Margarida Jorge used to work for the SEIU as an organizing director.

On August 4^th Margarida Jorge released a four page memo instructing members of HCAN on how best to combat the mounting opposition on display at the town hall meetings. On the HCAN web site, the new tactics were filed on a post under the heading “Fight Back Against the Right“. A subsequent HCAN call to action on August 5^th was under the benign headline “The Guns of August: A Call to Arms for Progressives and Obama Activists” likening the debate to World War I.

The entire memo can be seen here.

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The memo features instructions and tactics for the left on how to dominate the meeting and marginalize the protesters from the right:

• Their side will be smaller but noisier. You must bring enough people to drown them out and to cover all our bases so as to marginalize their disruptive tactics.
• We need to stack our folks in the front to create a wall around the Member, and we need to stake out the best spots for visibility and signs. Reconnaissance on the venue and an understanding of the staging will be important here. Make sure you do your homework so you can position your folks most effectively.

It features ideas on how to manipulate the media:

• Make sure you have people holding signs in every place where a TV camera is likely to be and that next to every right wing sign, there’s one of your signs with your message.
• Don’t wait for the reporter to approach you. You must approach the reporters and be assertive in shaping the narrative that they write. Have someone assigned to greeting the media or checking in media as they arrive. That way you will know who they are and be able to work with them both during the event and afterwards.

It has ideas about how to dominate the conversation by asking the congressman prepared, rehearsed questions:

• Line up a number of people who feel comfortable interrupting and prepare them with statements like:
  
  • Excuse me, I came today to listen to Representative XXX explain how this bill is going to make health care more affordable for me and my family. We’re being gouged by insurance companies that just want to make more profits while we struggle to keep up with premiums and co-pays. Representative, how are you going to fix that?”
  • “I’m retired and can’t afford my prescription drugs because I’m on a fixed income. Representative, how is this bill going to affect me?”
  • “I want to hear the Representative speak. He’s the one voting on the bill. Representative, how will this bill help people who already have insurance at work?”
  • “What I’m worried about is how we’re going to keep the insurance companies from continuing to charge people more for being sick and keep them from taking away coverage when we need it most. What’s the plan for that?”

And, on page four of the memo written by Margarida Jorge of HCAN are instructions for hosting a town hall meeting. These instructions include:

• One advantage to organizing your own Town Hall or public event with Members of Congress is that you will have much more control over the event and limit the other side’s opportunities for disruption.
• Make sure you turn out a substantial number of people from your base and that everyone signs a sign in sheet upon entering the event. Give everyone name tags so they are easily identifiable. If you want to ensure greater control over turnout, you can ask attendees to rsvp or even issue tickets to the event and require presentation of the ticket at the entrance.
• Choose a venue that is difficult for the opposition to access without being noticed. Get to your location early and make sure you set up the venue in a way that ensures that the attendees you want are at the front and that any protesters who come are sequestered as far as possible from the stage.
• Make sure that you assign marshals to take care of moving the crowd, keeping people organized and orderly, and acting as security should any need arise to ask noisy or disruptive protesters to leave.
• Another way to limit protesters’ ability to hijack your event is to confiscate signs or leaflets that they may bring into the venue from outside. The best way to do this is to make a blanket rule that no one can bring signs or leaflets and to advertise this fact as you do turn out in the weeks preceding the event. You can distribute your own signs in the event and offer them one as they enter if you choose to allow them to enter.
• It’s important that you take away right-wingers opportunities to talk with reporters by making sure that your staff or leaders are in constant contact with the media who attend.

On August 5^th the DNC released a video advertisement calling the protesters an “angry mob” and showing a photo of one alleged protester hanging a congressman in effigy. Also on August 5^th we had Speaker of the House Nancy Pelosi derisively calling the protesters “Astro-turf” and claiming that they were carrying signs with swastikas.

By August 6^th liberal web sites like Talking Points Memo and Daily Kos were cheering HCAN’s instructions and the stance taken by Organizing For America (The left-wing volunteer web site evolved from the Obama Campaign) urging liberals to call congress (providing them instructions on how to do this) and then to register the call at the OFA web site. Huffington Post celebrated the new bold move with a post urging the unions to get more involved (an astounding 11,000 comments appear on this post in just 6 days, many of them from early in the day on August 6^th show that the readers of HuffPo knew exactly what this union engagement meant and what the results would be).

Finally on August 6^th, hours before the Carnahan town hall meeting where Kenneth Gladney was assaulted by members of the SEIU, David Axelrod and Jim Messina gave a pep talk to Senators on Capitol Hill prior to their leaving for the August recess. According to Politico:

They showed video clips of the confrontational town halls that have dominated the media coverage, and told senators to do more prep work than usual for their public meetings by making sure their own supporters turn out, senators and aides said. And they screened TV ads and reviewed the various campaigns by critics of the Democratic plan.

“If you get hit, we will punch back twice as hard,” Messina said, according to an official who attended the meeting

Two days after the instructions on how to manage and control protestors at town hall meetings were released by Margarida Jorge at HCAN, one day after the Speaker of the House likened protestors to Nazis and mere hours after President Obama’s top political advisors assured Congressional Democrats that “If you get hit, we will punch them back twice as hard”, Kenneth Gladney lay beaten and bloody on the ground outside Rep. Russ Carnahan’s Town Hall meeting.

Tomorrow we will show how the people who are now charged with assaulting him are connected to SEIU and HCAN, how they followed HCAN’s instructions perfectly which inevitably led to the violence, and we will show how St. Louis was not the only meeting that followed HCAN’s template and ended in much the same way.