Yesterday, Washington Post columnist and former Bush II speechwriter Michael Gerson played a long slow violin solo over the death of the mainstream media. There’s nothing new in his piece. Dazed with panic as the circle of financial ruin closes in, we’ve heard this song many times before from our ink-stained dinosaurs. And true to form, Gerson can’t break the mold. It’s all there, the rose-colored glasses, denial, and a heaping helping of rationalization.

Once again, from that familiar MSM perch where one can look down their nose at the great unwashed who just don’t understand the magnificent tradition of journalism they’re about to lose, Gerson blames We the People for no longer wanting to pay for our news and choosing partisan sources “that reinforce and exaggerate … political predispositions.”

How absurd.

A non-partisan, unbiased news media simply doesn’t exist anymore. All that remains of this once somewhat respectable profession are two kinds of media: those who lie about their agenda and those who don’t – and Mr. Gerson’s employer is one of the liars. Whether it’s Glenn Beck, Arianna Huffington, National Review or MSNBC, tell me your biases upfront and we can at least start a dialogue from an honest foundation. On the other hand, the Washington Post, New York Times, Newsweek, Time, CNN, NBC, ABC, CBS and the like, have spent years making jerks out of us – lying to our faces. We knew this, there just wasn’t any alternative. But now that there is, their time is just about up.

Gerson doesn’t seem to want to face this truth – I don’t mean the truth that Big Media’s dying, that’s undeniable — but the truth that the death of this profession was a suicide. Does Gerson’s waxing of the nostalgic here sound like the MSM we’ve all grown to know and loathe:

I don’t believe that journalistic objectivity is a fraud. I was a journalist for a time, at a once-great, now-diminished newsmagazine. I’ve seen good men and women work according to a set of professional standards I respect — standards that serve the public. Professional journalism is not like the buggy-whip industry, outdated by economic progress, to be mourned but not missed. This profession has a social value that is currently not reflected in its market value.

What profession could he possibly be talking about? Certainly not the same profession who set out to destroy Clarence Thomas, circled the wagons to save President Clinton, summoned all their resources to lose the war in Iraq, told us more about the background of an unemployed plumber than our current President, dragged Sarah Palin’s family through the mud, and on this very day refuse to investigate three of the biggest stories of the year (if not the decade): ACORN, CzarGate and ClimateGate.

And yet in the face of all this, Gerson writes of we bloggers:

And the whole system is based on a kind of intellectual theft. Internet aggregators (who link to news they don’t produce) and bloggers would have little to collect or comment upon without the costly enterprise of newsgathering and investigative reporting. The old-media dinosaurs remain the basis for the entire media food chain.

Foul on the play. That might have been true a few years ago, but since the whole of the MSM put their blinders on and jumped in the tank for President Bows-A -Lot, it’s been the MSM following the lead of the Internet and cable news. Time and again, like Sergeant “I know nothing!” Schultz, they’ve been caught off guard and found guilty of their own kind of “intellectual theft” as they grudgingly report on Dan Rather’s forged documents, Van Jones’ resignation, the Tea Party movement, and the latest ACORN developments.

The shift towards online investigative journalism has only begun and look at the impact already. And maybe, just maybe, had our ink-stained dinosaurs picked up on and owned these stories they might have, I don’t know, sold more ink?

Blaming the death of Big Media on cable news and the Internet is ridiculous. Blaming everyday Americans who have simply grown tired of paying for the privilege of being lied to is insulting.

When there was no competition, hiding behind objectivity while openly playing press agent for leftist causes and politicians was simply the whoring out of credibility. But now that alternatives exist it’s a kamikaze mission – a Big Media suicide.

May they rest in Hell.