An interesting document found its way to my inbox last weekend. It was a PowerPoint presentation of an analysis done by the New Jersey Education Association, regarding its efforts to re-elect Democratic Gov. Jon Corzine.

The document can be found at NEAexposed.com.

Citing “Electile Dysfunction,” meaning the polls were telling them that voters, including teachers, weren’t as enthusiastic about Corzine as they would like, the union’s Director of Government Relations, Ginger Gold Schnitzer, proposed a double-dose remedy: “A robust member-to-member campaign,” followed by “an independent communications campaign to inoculate the public.”

The first dose of the union’s plan was to appeal to its members. The radical community organizer Saul Alinsky taught the NEA that the trick to “organizing people is to appeal to their self-interest.” Thus, the union promoted Corzine’s pro-union “accomplishments,” like investing $3 billion into public pensions, increasing school funding, increasing school construction, expanding pre-kindergarten programs, opposing school vouchers, and providing free medical benefits for teacher for life.

Oddly, the union didn’t cite any accomplishment that actually helped students.

To “inoculate” the public, the union targeted women under 45. It purchased advertising on cable channels typically watched by women, like the Food Network, HGTV, Lifetime, TLC, Bravo and a few others. Even though the ads were purchased by an “education” organization, they focused completely on issues they thought would sway women to Corzine, like health care and family leave. The ads also directed viewers to a website operated by a group called “NJ Kids and Families.”

How heartwarming, not to mention completely phony.

We all know Corzine went down to defeat November 3. But the New Jersey teachers’ union held its head high in one aspect – it successfully tore Christie down in the eyes of women under 45.

According to polling conducted in August, 36% of women under 45 favored Corzine while 32% supported Christie. But at the polls, following the advertising blitz, 54% of that demographic went for Corzine while 41% voted for Christie.

This leaked analysis underscores the fact that teachers unions are inherently political organizations that put the interests of their members first. And kids? Heck, what do they have to do with schools?