HONG KONG–(BUSINESS WIRE)–Apr 15, 2020–
This press release features multimedia. View the full release here:
Frank Newman has served as Deputy Secretary of the U.S. Treasury and as Chairman and CEO of two major banks. He earned his BA, magna cum laude in Economics, at Harvard University. (Photo: Business Wire)
The launch of OrgHive in March 2020 came at a time when Chinese consumers are intently focused on ensuring that they are choosing well when it comes to nutrition, fitness, and overall wellness, amid the COVID-19 outbreak.
While China takes its first few tentative steps towards recovery, its consumers are still reeling from the virus outbreak and searching for tools that will help them stay safe and healthy. OrgHive is one such tool, by allowing consumers to scan organic certified products in China and instantly verifying that product’s authenticity, down to the product item level (and not just the category level).
In addition, OrgHive users can also publish content, follow brands, browse products, and build their own following on the platform. These social mechanisms have been designed to facilitate product comparisons, influencer endorsement and peer to peer recommendations: all key components in the Chinese consumers’ path to purchase.
Frank Newman joining as Strategic and Investment Advisor to OrgHive is a key step in long-term partnerships that. Mr. Newman has served as Deputy Secretary of the U.S. Treasury, as Chairman and CEO of major banks based in the US and in China, as well as CFO of two international banks. He has also served as a director for several major public companies. Mr. Newman earned his BA, magna cum laude in Economics, at Harvard University.
Commenting on the appointment, COO Patrick Kaminski says: “ ”
CEO Anastasios Papadopoulos comments that “ ”
Visit the brand website:
Visit the portal:
Follow OrgHive on LinkedIn:
View source version on businesswire.com:
Manuela Buerki,Manuela@imanagesystems.com, CMO for OrgHive
KEYWORD: ASIA PACIFIC HONG KONG
INDUSTRY KEYWORD: MARKETING ONLINE RETAIL COSMETICS ADVERTISING RETAIL COMMUNICATIONS FOOD/BEVERAGE
SOURCE: OrgHive
Copyright Business Wire 2020.
PUB: 04/15/2020 12:18 AM/DISC: 04/15/2020 12:18 AM
COMMENTS
Please let us know if you're having issues with commenting.