Nov. 11 (UPI) — The Voice alum Blake Shelton and Yellowstone co-creator Taylor Sheridan are executive producing a new reality competition series for CBS called The Road.

The show is to premiere next year and will follow a headlining superstar — to be announced at a later date — as they search for the next big music artist.

“There is a revolution taking place in country music. Building a platform with Blake for the next leaders of that revolution is an incredibly exciting venture,” Sheridan said in a statement Monday.

“No more shiny floors and studio audiences. This is where the rubber meets the road — literally. Get in the van, go to the next town and win the crowd. Do it enough, and you become the next leader. Simple as that.”