1908 Candy Brings Back Childhood Classic: Alexander the Grape Candy
1908 Candy Brings Back Childhood Classic: Alexander the Grape CandyThe Associated PressCHICAGO
CHICAGO–(BUSINESS WIRE)–Jul 8, 2020–
Welcome back, Alexander the Grape candy! After a hiatus, 1908 Candy is bringing back America’s most adored, soft and chewy grape flavored candy. Same taste and quality you remember as a child but with a little more edge and intense flavor.
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1908 Candy Brings Back Childhood Classic: Alexander the Grape Candy (Photo: Business Wire)
In celebration of this revamped brand, Alexander the Grape candy billboards will be available throughout Chicago, IL where the brand originated. The “Make America Grape Again” campaign is playfully honest. Ideated by 1908 Candy’s creative agency, Mann Sales Co., it pokes fun at the nation’s current news and political affairs in comically outspoken statements:
- “Has never groped a licorice”
- “Zero allegations of inappropriate behavior”
- “It’s time we had a leader with balls”
- “This election, chews wisely”
- “Not sleepy, not crazy, just delicious”
- “Yes, we can(dy)”
- “It’s the candy, stupid”
“I couldn’t be more thrilled to bring Alexander the Grape candy back to the market in a disruptive way,” says Lou Pagano, Founder of 1908 Candy. “This has been one of my family’s most popular brands and a goal of mine to see future generations enjoy this bold and delicious candy again.”
Since founding 1908 Candy, Pagano, a fourth-generation candy maker, has been bringing back his family’s original brands from Ferrara Pan. Alexander the Grape candy is one of the many brands under the new 1908 Candy label including Johnny Apple Treats, Mr. Melon and other childhood favorites.
Alexander the Grape candy is available nationwide at Walgreens, Dollar General and Dollar Tree in 5 oz. theater box and 7 oz. and 9 oz. pouches. For a nearby store location, please visit https://www.1908candy.com/stores. For more information about Alexander the Grape candy and the ‘Make America Grape Again” campaign, please visit http://www.makeamericagrapeagain.com.
About 1908 Candy
1908 Candy is headquartered in Chicago, IL and in pursuit of bringing back childhood favorites such as Alexander the Grape candy, Johnny Apple Treats and Mr. Melon. The company was founded in 2018 by Lou Pagano, a fourth-generation candy maker. 1908 Candy is built around three principles: sense of fun, a wild imagination,and dedication to quality and flavor that is infused in every product, so go ahead and treat yourself. For more product news and information, visit http://www.1908candy.com or https://www.instagram.com/1908candy.
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CONTACT: Rhiannon Richards
858-335-6469
KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: CHILDREN MARKETING ADVERTISING SUPERMARKET COMMUNICATIONS CONVENIENCE STORE FAMILY FOOD/BEVERAGE CONSUMER RETAIL
SOURCE: 1908 Candy
Copyright Business Wire 2020.
PUB: 07/08/2020 06:03 AM/DISC: 07/08/2020 06:03 AM
http://www.businesswire.com/news/home/20200708005181/en