The Military Times reports:
Do men want to smell like Gen. George S. Patton?
The U.S. Army is banking on it. It’s licensed an official fragrance called “Patton” by Parfumologie.
This is a funny way to brand your cologne. Despite Patton’s accomplishments at the Battle of the Bulge and in the North African campaign, and his rep as a master strategist, Patton was known as an impulsive and humorless eccentric who loved to curse and quite famously gave a shell shocked soldiera pep talk using his pimp hand.
Devil Dog from the USMC
And what would induce the armed forces to monetize its image alongside Mariah Carey (“Lollipop Bling”), Avril Lavigne (“Hidden Rose”) and Mike “The Situation” Sorrentino (“The Sitch”)?
Um, it’s for the vets? It’s advertised as donating “a percentage” of its proceeds to the VA and the services. What does that mean?
The other services are in on this too, with “The American Line” by Parfumologie. On the office schwag table, we have Air Force’s “Stealth,” which smells inappropriately earthy. The Marines’ “Devil Dog” just made our nostrils burn.
The full story is here.
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