CTECH reports: Amazon is preparing to set up local retail activity in Israel. The company is negotiating the lease of warehouses in central Israel for operational activities and for supplying the local market, people familiar with the matter who spoke on conditions of anonymity told Calcalist.

If the negotiations come to fruition, Amazon will also launch a targeted website for Israeli consumers, these people said, adding that Amazon is interested in leasing a minimum 270,000 square feet of warehouses (25,000 square meters) and is more likely to prefer a location near the city of Modi’in, 22 miles (35 kilometers) southeast of Tel Aviv.

As part of its entry into the Israeli market, Amazon has set up a team of both locals and non-Israelis, which are currently meeting local distribution and delivery, and logistics companies, these people said. The meetings are intended to provide Amazon with insights into the shopping habits of Israeli consumers, the local standards of service and the local logistics and distribution infrastructure. At the same time, people affiliated with the company are working with real estate agents to choose an optimal site for the warehouses.

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