A Glasgow-based denim designer, Robert Watson, has stated that he won’t produce jeans that are over 40 inches wide in the waist, telling Breitbart London that “fatties know they need to try harder”.

Watson, also known as Rabbie Denim, has been crafting made-to-measure jeans for the rich and famous for some time now.  His spectacularly non-PC remarks have not yet attracted the ire of the fat lobby, and he told Breitbart London that he has not yet had to “cut back” on his remarks.

He originally told Deadline News: “I don’t want someone to die in my jeans on a stoat to the shops. That’s fashion responsibility. I’ve actually stopped the sizes at a 40. I shouldn’t even be making them at a 40 but I am, sadly.

“Any guy that’s over a 40, he’s not in good health. You’re over 44 inches. You want to be cutting down on the pies.

“By the time you’re over a size 38 you’re not going to look good anyway. It doesn’t matter what you wear, you’re just going to look kind of heavy.”

It is not as though Watson is grubbing around for clients, either. Despite prices for the 100 per cent indigo raw “Wembley denim” jeans starting at £180 for an entry level pair and rising to £1,000 for those measured and hand-stitched by the man himself, The Financial Times reported that the business enjoyed a waiting list of up to four months.

Asked whether his attitude might be size-ist, Watson suggested a response: “Fat rights? You say, ‘I’m not a fattist, you’re the fattest’. And then you run.”

Breitbart London contacted Watson to ask whether he had received any push back against his anti-fat comments. He replied: “No I’ve not had to cut back on it. The fatties know they need to try harder.”

Watson was profiled in the Financial TimesHow To Spend It‘ section (providing clothes for men who “want their jeans with more edge but still with a perfect fit”) and has kitted out the stars of Manchester United and Barcelona FC. Watson has now decided to use his hand-stitched jeans to help Scotland’s struggle against obesity.