It is that time again. Millions of Americans will roll their eyes and bemoan their bars showing non-stop World Cup matches from this Thursday all the way through to July 13th.
But car manufacturer Kia has teamed up with Brazilian supermodel Adriana Lima to at least try to show Americans what real football is all about.
Lima appears below in a number of adverts for Kia, not-so-subtely seducing American sports fans into tuning into ‘soccer’. I’d say she was pretty convincing. You?