Kim Kardashian Changes ‘Kimono’ Shapewear Name After Cultural Appropriation Backlash

NEW YORK (AP) — Social media has spoken, and Kim Kardashian West has listened.

The reality TV star and makeup mogul has decided to change the name of her Kimono Solutionwear.

The move comes less than a week after backlash from social media users who objected to what they said was appropriation of the traditional Japanese kimono in the name of her upcoming shapewear line.

West tweeted Monday that her “brands and products are built with inclusivity and diversity at their core.”

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on Jul 1, 2019 at 6:49am PDT

She wrote “after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon.”

Some Japanese critics on social media said the name, which West trademarked, is an inappropriate take on centuries-old kimono clothing.