A picture may be worth a thousand words, but in the case of international publisher HarperCollins, one image could potentially be worth millions of dollars.
British singer Sam Smith, the surprising big winner at the 2015 Grammy Awards, took to Instagram this week to endorse a dieting guide titled, Eat Nourish Glow. The book, which has found success in the U.K., was published by HarperCollins International, and now has the company’s U.S. division rushing to get the book on American shelves, reports TheWrap.
Smith, who was recently insulted by radio icon Howard Stern and rapper Riff Raff for his weight problems, revealed on the image sharing site that he’d lost 14 pounds and credited the feat to the Amelia Freer-authored guide:
“Three weeks ago I met a woman who has completely changed my life. Amelia Freer has helped me lose over a stone in 2 weeks and has completely transformed my relationship with food. Everyone go check out her incredible book, and start to live healthy,” Smith told fans.
“It’s not even about weight loss it’s about feeling happy in yourself. Love you Amelia & thank you for making me feel so happy inside and out,” his post concluded.
According to TheWrap, HarperCollins had zero plans to publish the book on this side of the pond, until Smith’s photo garnered enough attention to attract nearly 150,000 “likes” online. Within three days of the post, HC acquired the U.S. rights to Eat Nourish Glow, and rushed the book straight to print, a spokesperson for the publisher confirmed to the site.
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