ABC News Trying to Resuscitate ‘The View’ After Ratings, Hosts Keep Tanking

Memo to “The View”: America is just not that into you.

ABC’s news division is taking over the failing daytime program, which is tanking in the ratings after hiring the boring, cautious, and technocratic Nicolle Wallace (does she even have a personality?) as a co-host. Wallace only got that position after her profile was elevated among the liberal elite after she stabbed conservatives and former Alaska Gov. Sarah Palin in the back to deflect from her incompetence as a campaign consultant during the 2008 presidential campaign. 

According to Variety, ABC News is taking over “The View” from ABC Daytime as the show’s ratings have plummeted, falling 10% “in the last year among female viewers between the ages 18 to 49.” The Hollywood Reporter recently reported that the show’s ratings have plunged 30% “from where it was five years ago and has seen a steady decline since the show’s season debut.” Both Variety and the Hollywood Reporter noted that CBS’s well-produced “The Talk” is matching “The View” in viewership. 

Variety noted that “The View’s revamped panel “has struggled to find its voice this season.” The outlet also noted that one of ABC Daytime’s biggest failures to date has been “‘Katie,’ the much-hyped Katie Couric 2012 talk show that hemorrhaged millions and was axed after two seasons”:

A former senior-level ABC staffer who agreed to discuss the daytime department on the condition of anonymity recalls how Potkin, the executive who oversaw “Katie,” once lay flat on her back during a meeting with producers, telling them in panic: “If we can’t get the ratings up, we’re all going to be out of our jobs!” Potkin later jumped to overseeing “The View,” and has now been moved to a new duty-as a senior programming executive at the non-fiction division of ABC News. 

As Breitbart News has noted, the show “revamped its program by hiring Nicolle Wallace (a yawn-inducing one-trick pony who only got her position after gleefully trashing conservatives on MSNBC and in the mainstream press), Rosie O’Donnell (a 9/11 truther who has made racist remarks on air), and Rosie Perez (who thought Giuliani was“incompetent” during the 9/11 tragedy).”

And it “turns out Americans do not like watching a disloyal and backstabbing Sarah Palin hater who is mousy and boring, a 9/11 truther, and a raging liberal who blamed Rudy Giuliani’s “incompetence” for the death of New York firefighters after 9/11.”