Can’t wait to see World War Z, the new zombie film starring mega-star Brad Pitt? Better open up your wallet.
Paramount will be screening the undead thriller two days before its June 21 release in select cities for a very select price–$50 per ticket. That fee will also grant you an HD digital copy of the film once its available, a limited edition movie poster, special 3D glasses and a small popcorn.
It’s a bold gamble. The film has been hit with bad buzz over reshoots, release date changes and a bloated budget north of $200. So a brisk pre-sale tally may help assuage worries the film won’t earn back its investment.
The “mega-ticket” deal also bespeaks confidence in the finished product. Happy customers will likely spread the news via social media, and that could boost the movie’s weekend box office tally.
The participating theaters:
Los Angeles: Edwards Irvine Spectrum 21 IMAX & RPX
Houston: Edwards Greenway Grand Palace Stadium 24 & RPX
San Diego: Edwards Mira Mesa Stadium 18 IMAX & RPX
Atlanta: Regal Atlantic Station Stadium 16 IMAX & RPX
Philadelphia: UA King of Prussia Stadium 16 & IMAX
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