Had Peter Schweizer’s new book, “Throw Them All Out,” hit stores a decade ago it would be easy for the press to ignore it.

Now, thanks to the Internet, pugnacious bloggers and a high-profile expose on “60 Minutes,” the book’s revelations that members of Congress are making a mint from insider trading can’t be hidden. Even Jay Leno is aware of the book’s most contentious material.

Leno referenced the book’s charges this week during one of his “Tonight Show” monologues:

“You ever notice these guys only spend their money when it’s a sure thing?”

A joke only works if the public gets the references in it, so it’s clear Schweizer’s message is reaching the masses. That means it’s fodder for comedians like Leno willing to find political humor wherever it may be, regardless of the party name affixed to it.