Soul-crushing news for the MSM from the…

Victory Film Group website:

Great news from Victory Film Group regarding the opening of “The Undefeated”! As you read the press release there’s something you will notice, that being, the success of this film did not rely on traditional media but it relied on people like YOU! Keep spreading the word about “The Undefeated”. Theater and ticket information here.

ARC Entertainment Announces Strong Opening for “The Undefeated,” with multiple sold-out runs and vocal audience support

Approximately $5,000 per screen through Saturday night

“What would have taken months and cost millions, ARC did in weeks with virtually no traditional media advertising”

Wider national rollout to commence in the coming weeks

ARC Entertainment, the distributor of “The Undefeated,” the film about Gov. Sarah Palin’s rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, The Undefeated was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon.

The film opened in 10 markets on Friday including Atlanta, GA, Dallas, TX, Houston, TX, Denver, CO, Phoenix, AZ, Orlando, FL, Indianapolis, IN, Kansas City, MO, Oklahoma City, OK and Orange, CA.

Read full release here.