From the leaked network memo:

President Obama has called for a new era of responsibility. … We can turn up the volume for service and volunteerism, engage more people and make it part of who we are and what we do to bring the country together. …

Campaign Elements:

“To ‘organically’ create and produce as many shows as possible about service and volunteerism[.] …

Ideally storylines will touch on one or more of the key issues that have outlined as the country’s top priorities for services:

  • Education and children
  • Health and well being
  • Environmental conservation and reduced energy consumption
  • Economic development and financial security
  • support for military families

From the iParticipate website:

Check Out All The Participating Shows! Find Out How Your Favorites Are Taking Part.

By iParticipate on Tue, Oct 13 2009, 18:11:41

Below are some of the shows taking part in EIF’s iParticipate campaign, and what they plan to do. (A “tag” means an in show announcement or promotion.)

Show……………………………………..Participation

ABC

America’s Funniest Home Videos…………Segment

Brothers and Sisters…………………………Script, tag

Castle……………………………………………Tag

Cougar Town…………………………………..Tag

Dancing With the Stars……………………..Segment, tag

Desperate Housewives………………………Script, tag

Eastwick………………………………………..Tag

Extreme Makeover: Home Edition………..Story line, tag

Grey’s Anatomy……………………………….Script, tag

Hank……………………………………………..Tag

Modern Family…………………………………Tag

Private Practice………………………………..Script, tag

Scrubs……………………………………………Tag

The Forgotten…………………………………..Script, tag

Ugly Betty……………………………………….Script, tag

All My Children………………………………….Script, tag

General Hospital………………………………..Script, tag

One Life to Live…………………………………Script, tag

The View………………………………………….Segment, tag

Jimmy Kimmel Live!…………………………..Segment, tag

NBC

30 Rock…………………………………………..Script, tag

Access Hollywood………………………………Segment, tag

Community………………………………………Script, tag

Heroes…………………………………………….Script, tag

Parks and Recreation………………………….Script, tag

The Biggest Loser………………………………Segment, tag

The Jay Leno Show……………………………Segment, tag

The Office………………………………………..Script, tag

Today……………………………………………..Segment, tag

CBS

Accidentally on Purpose………………………Tag

Cold Case………………………………………..Script, tag

Criminal Minds…………………………………..Script, tag

CSI: Crime Scene Investigation…………….Script, tag

CSI: Miami……………………………………….Script, tag

CSI: NY…………………………………………..Script, tag

Gary Unmarried…………………………………Script, tag

Ghost Whisperer………………………………..Script, tag

How I Met Your Mother……………………….Script, tag

NCIS………………………………………………Script, tag

NCIS: Los Angeles…………………………….Tag

The New Adventures of Old Christine……..Tag

Numb3rs…………………………………………Script, tag

Rules of Engagement…………………………Script, tag

The Big Bang Theory………………………….Tag

The Mentalist……………………………………Tag

Two and a Half Men……………………………Tag

Late Show With David Letterman…………..Segment, tag

FOX

America’s Most Wanted………………………Segment, tag

Bones……………………………………………..Tag

Brothers………………………………………….Script, tag

COPS……………………………………………..Segment, tag

Lie to Me………………………………………….Script, tag

Major League Baseball………………………..Script,tag

So You Think You Can Dance?……………..Segment, tag

‘Til Death…………………………………………Script, tag

The Wanda Sykes Show……………………..Future segment, tag

The CW

I Pledge…………………………………………..Committed

Nickelodeon

TeenNick HALO Awards………………………Segment, tag

WeTV

The Locator……………………………………..Tag

My Fair Wedding……………………………….Tag

Lifetime

Army Wives……………………………………..Future story line

Project Runway…………………………………Tag

Rita Rocks……………………………………….Tag

Sherri……………………………………………..Tag

BET

The Mo’Nique Show…………………………..Tag

Disney Channel

Wizards of Waverly Place……………………Script

Sonny With a Chance…………………………Script

Hannah Montana……………………………….Script

The Suite Life on Deck………………………..Script

CNN

American Morning……………………………..Segment

Showbiz Tonight: HLN………………………..Segment

CMT

CMT Top 20 Countdown………………………Segment

CMT Insider………………………………………Segment

Syndicated Shows

The Dr. Oz Show……………………………….Tag

Dr. Phil……………………………………………Segment(s), public service announcement

Entertainment Tonight / The Insider……….Segment, tag

Extra: The Entertainment Magazine……….Tag

Jerry Springer…………………………………..Tag

Judge Jeanine Pirro……………………………Tag

Judge Mathis…………………………………….Tag

Maury……………………………………………..Tag

***

Also see:

PART I: LEAKED NETWORK MEMO REVEALS: Obama Controls Your Television Set

PART II: Search and Ye Shall Find…Left-Wing Advocacy

PART III: Serve.gov or Serf.dom?